Holiday Trends to Boost Your Marketing in 2019
With one of the major holiday sales events now behind us, many will think that it’s time to move on and focus upon the festive holidays, and while this may be true to a certain extent, there is a still a lot more that can be done to boost your marketing this holiday season.
These sure-fire practical tips will help to drive traffic to your website and ultimately convert customers. It’s important to focus on marketing dates for the remainder of the year, because believe it or not, there is still a lot to go and you can capitalise on all of it.
Know Your Dates
Yes, Black Friday has come and gone, and with it, so has Cyber Monday. These are usually big events but are often drowned out for the little guy because the industry giants will often emblazon the internet with their deals.
Don’t stress though! There is a lot more to come for this year still and if you’re able to focus on some of these other key ecommerce dates in the fourth quarter, you could be sitting pretty.
9 Dec – Green Monday
14 Dec – Free Shipping Day
21 Dec – Super Saturday
22 – 30 Dec – Hanukkah
24 Dec – Christmas Eve
26 Dec – Boxing Day
26 Dec – 1 Jan – Kwanzaa
31 Dec – New Year’s Eve
The obvious omission here is Christmas Day, but research shows that people don’t spend a lot of time online shopping, or even looking around on this day of the year, so we see it as a bit of a bust. The lucrative days range from Black Friday (the last Friday in November), all the way until Super Saturday (or Panic Saturday, the last Saturday before Christmas). Revenue is big in those few weeks and it’s important to focus on those days to make a rather enjoyable fourth quarter of the year.
Make Advertising Personal
Trying to get the attention of consumers today has never been more difficult because there’s just so much out there. It’s a competitive industry, so you need to personalise as much as you can. We’ve already discussed social media retargeting where you can personalise your offers based on the on-site behaviour of users, but to reiterate, this builds brand awareness and helps to acquire new customers.
If a customer was able to see a few items on your site without taking any action, using retargeting can showcase those same items or similar on social media feeds. In doing so, you can even offer special discounts in order to encourage an immediate conversion for the product purchase.
Cross-selling and upselling are also personal points that can improve holiday marketing, especially at this time of the year. People look at something specific and perhaps may not have even put thought into what else can be sold with a particular item. The simplest example is if someone is looking at shoes, an example of cross-selling would be to offer some socks, while an example of upselling would be to offer another set of shoes, worth a little more.
This can be incredibly useful, especially if your client already exists as a customer. If they’ve bought something before, offering them another one or something to use with it are ways to make the advertising more personal.
This also works with geo-targeting your sales. In the UK, it’s not often people celebrate something like Thanksgiving. However, n the US, it’s massive. Did you know that it’s also celebrated on a different day in Canada?
Using these types of personal trends that apply to specific users can turn small profits into big ones and will help customers remember your brand, especially when you’re catering directly to them.
Put Effort into Video
Video is one of the most popular mediums on the internet, so it makes sense to put effort into video when looking at marketing trends. Video posts on social media get 12 times more engagement than photos and text combined. Hard selling is a sure-fire way to turn your customers away, so it makes more sense just to connect on a personal or emotional level. It’s not an easy thing to do, but doing it will result in extra exposure and an increase in sales.
It makes the most sense to do videos that work best on mobile. It’s not rocket science, but everyone has a mobile these days and having a video that works well on mobile is going to get seen more. Get rid of the 16:9 aspect ratio and say hello to the 9:16 aspect ratio as the vertical fits better on mobile, despite automatically adjusting for portrait and landscape.
It also makes a lot of sense to ensure that your videos have subtitles as more often than not, people will watch videos when they’re on the go, in the middle of doing something else. Giving them the option not to have any sound and still follow the video is a popular one.
There are many different ways in which you can boost your business with holiday marketing trends, and these are just a few suggestions. Ensure that you’re speaking to the right consumers, at the right time, giving them an opportunity to make up their own minds with a bit of a nudge.