Business

SetPace Media Owner Interview

Today we’ve got an interview with an entrepreneur just starting out in the business world. He’s full of beans, a great inspiration and potentially someone you need to connect with.

Hi! My name is Matthew Kirby. I’m currently a college student and owner of video marketing agency SetPace Media (Instagram).

How did you get into video marketing?

I’ve been making YouTube videos as a hobby for the past 5 years. After learning that a variety of businesses wanted the quality of work I produced, I worked with a marketing startup in my area which allowed me to create videos for all kinds of different companies. Since then, I’ve seen what agencies are doing well regarding video, and what they could improve upon. So I set out to start my own agency.

What kind of budget did you have to get started?

I had a $0 budget starting out. I had my camera and my computer. I amassed equipment over the last 5 years and had enough to produce high-quality videos without the need for anything extra or more expensive (at the time of starting the agency).

What’s your company’s biggest expense?

Since I’ve just signed my first client, we really don’t have any expenses. Most of my revenue goes into purchasing better gear. I am thinking of hiring a video editor within the coming months. The equipment expenses can be both a blessing and a curse, in that the more I spend, the higher the quality, however, it is truly a never-ending cycle.

How did you think you were going to market the business and how did you end up marketing the business?

I thought I was going to market the business through social media advertising, but have since focused on more face-to-face, word of mouth advertising. The rate of success has been infinitely higher.

What was the biggest hurdle to overcome?

The biggest hurdle was obtaining a consistent client. Like I previously mentioned, I’ve been doing small projects here and there for a variety of businesses but have only now, 7 months later, gotten a consistent monthly contract with a client.

How were the first months of the business and how did you get through them?

The first months were slow and boring. I was in school, trying to juggle talking with potential clients and succeeding in my studies. I didn’t put as much time into the business as I wanted and that is definitely a factor as to why it took so long to obtain a good client.

How did you get your first customer?

I got my first customer by working on a project with another agency’s client. Long story short, they liked my work and price point much better than the agency they were with, dropped them and picked me up.

What motivates/inspires you?

My motivation stems from the idea of working for myself in a field that excites me. I am motivated every day to build this business in an effort to prove to myself I can do it, like so many others before me have done.

How are you doing today and what does the future look like?

We are very busy today. I have multiple meetings scheduled with some new companies and I am moving forward on my biggest project to date.

What have you learned from your experience up to now?

I have learned to keep pushing. I learned that everyone’s success comes at different times. Some people could achieve what I achieved in one week or one year.

What advice do you have for others in your position?

Always stay consistent. If you work towards a goal and remain consistent in your efforts, you will without a doubt achieve that goal.

What have been the most influential books, podcasts, or other resources?

As cliche as it may seem, GaryVee and Elon Musk have been big inspirations for me. I don’t have any specific books or podcasts that have deeply inspired me. The Lean Startup was helpful in orientating my thought-process. I would recommend that to anyone wishing to start a scalable business.

SetPace Media Owner Interview
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