Marketing

ASA defines anyone with over 30,000 social media followers as a ‘celebrity’

The Advertising Standards Authority (ASA) has defined the social media following threshold one needs to pass to be defined as a ‘celebrity for the purposes of enforcing advertising rules.

The bar is set at 30,000 social media followers with the legal precedent set by the case of Sarah Willox Knott, a parenting blogger, who promoted a sedative to her Instagram followers without in a declared advert. This circumvented strict laws banning celebrities and health professionals from promoting medication.

ASA defines anyone with over 30,000 social media followers as a ‘celebrity’
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