Marketing

5 Practical Ways to Effectively Target Seniors in Digital Marketing

Older audiences are frequently removed from digital marketing focus with their potential business value excluded based on out of date assumptions and ineffective historical campaigns.

With a quarter of the 75+ audience using tablets, plus half of the 65-74-year-old adults having social media profiles, it’s time to rethink the senior population and start including the aging audiences into your next marketing campaigns.

5 Practical Ways to Effectively Target Seniors in Digital Marketing
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